All I need in this life of sin is me and my...Tiffany & Co?

Bey and Hov:

Tiffany & Co’s latest brand ambassadors

With the images from Harper Bazaar’s September’s issue, came the announcement of the partnership between the Carters and Tiffany & Co.I shared an article about this on my LinkedIn. I am a long time fan of the icon brand and its pretty blue boxes. I’ve recently become more of a fan of Beyonce. Mostly because she has been more in touch with herself. As with most entertainers, there is a desire to please record labels as well as internal and external stakeholders. Beyonce is showing women across nationalities how to own themselves, their bodies, and their sexuality. Which is why I wrote a piece awhile back, 3 reasons Church girls love Beyonce, Cardi B and Megan thee Stallion. (I’ve included the link to the right of this article) Mrs. Carter has been moving in a way that shows that she is in command of herself, her business dealings, and her family.

Beyonce and Hov are moving to the beat of their own drum. Making business decisions, buying art, and practice self care. I think this is an interesting choice for brand ambassadorship. The Carters definitely represent the ultimate #couplegoals. Even with Hov’s admitted infidelity they seem to be stronger than ever. Beyonce on her own appeals to various demographics. With her husband, she represents something a little different I believe. The former pagaent star married to the former street pharmacist shows us that black couples can have duality.

This is something that most of us in the community have already understood. I think that they represent something that is familiar. I think that if the Tiffany’s strategy was to introduce their brand to an under marketed population. I think they have done a great job. The Carters have been able to navigate to just about every socio-economic class with ease. Recently Raven-Simone scoffed at the idea that she was the “Beyonce” of the Disney channel. Stating that her career began long before Bey came to be. Which is actual factual.

One of the things that stands out about this partnership, is the fact the Carters have such a large fan base including the under marketed population. Its no secret that often times companies use little to no ambassadors of colors. They sell dreams of lavish lifestyles that usually do not include faces of color. Tiffany’s has made strides to by including the likes of Zoe Kravitz, Lupita Nyong’o, and most recently Tracee Ellis Ross to name a few. I still think that this is a bold move for the luxury jewelry brand.

The first thing that comes to mind when thinking about Tiffany’s is the iconic blue boxes with the white ribbons tied expertly by the sales team. One of the common misconceptions about Tiffany’s is their price point. Tiffany’s offers earrings, necklaces, bracelets at various price points. Some items are sold for less than $300. I’m interest to see how sales will increase with the addition of the Carters.

For now I’m eyeing my next piece from Tiffany & Co.

Love, Life, and Jesus

Evelyn Denise